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Showing posts with the label Lead Magnet

High Converting Lead Capture Page - Lead Capture Page Anatomy in 2020

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In this article "High Converting Lead Capture Page", we'll be talking about the anatomy of a high converting form. In other words, what is it that separates good forms from great forms. I'll be showing with you a case study on a form that I built over three years ago that's been converting 40.6%. What's really surprising about this form is that it shouldn't convert so well. It's a really ugly looking form and it's it really surprised me to see it converting so well. So I'll dig into some of the insights around why I believe it's converting so well. And how you can apply them to your lead capture forms so that you can capture more leads.

High Converting Lead Capture Page: The Optimization Pyramid


High Converting Lead Capture Page - Form Optimization Pyramid
To understand what separates good forms from great forms; I want to introduce you to a concept that we came up with called the form optimization pyramid. This is a kind of hierarchy of …

Create Lead Magnet - Lead Magnet Ideas for 2020

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In this article, I want to talk to you about how to create a lead magnet. so I'll share five lead magnet ideas that you can use to win new customers, but first I want to do just a quick review of the conversion path process.


create a lead magnet
There are four steps to the conversion path. one is that you have to have a call to action. You may have that call to action on your website, on a page on your website, on a blog post, on a Facebook ad. You got to get people to click that link, click that button to download your lead magnet. so number one is a call to action: what do you want them to do.
The Conversion Path Steps
Number two is a landing page. after they click that link you want them to go to a landing page where they're going to have to enter their name and their email address in order to access that lead magnet.

Number three is a thank you page. After they've entered their name and their email, they go to a thank you page where they can actually download the ass…