High Converting Lead Capture Page - Lead Capture Page Anatomy in 2020
In this article "High Converting Lead Capture Page", we'll be talking about the anatomy of a high converting form. In other words, what is it that separates good forms from great forms. I'll be showing with you a case study on a form that I built over three years ago that's been converting 40.6%. What's really surprising about this form is that it shouldn't convert so well. It's a really ugly looking form and it's it really surprised me to see it converting so well. So I'll dig into some of the insights around why I believe it's converting so well. And how you can apply them to your lead capture forms so that you can capture more leads. High Converting Lead Capture Page: The Optimization Pyramid High Converting Lead Capture Page - Form Optimization Pyramid To understand what separates good forms from great forms; I want to introduce you to a concept that we came up with called the form optimization pyramid. This is a ki...